Every business lives in a world of risk.
Markets change. People change. Competitors change.
It isn’t good enough to avoid risk, but actually we can’t. And it’s not good enough to transfer risk, beacuse that doesn’t solve the problem:
We need to manage risk, and that means taking action to ensure our assets are protected against, and our revenue streams will continue and be sustainable.
That can be as simple as keeping a wary eye on the outside world, and preparing a number of risk management strategies for some potential market events.