Another element we have to pay attention to in the connected world is leadership.
If we have a wide spread of followers we have to let them know what we are doing, who we are helping, how they can refer us, and much more.
But mostly they really want to know why they would act on our behalf. Here is another excellent TED video to explain why that is:
And here is another excellent video, which talks about the power to find the first follower, who with enormous luck could in fact be the king pin you need to really grow rapidly:
Of course, at BOBG, we believe new technologies and emerging communities can help take the random element out of this process, and find ways to connect you with key resources who can really make your business grow.
Try us, get in touch